THE POWER OF IMAGINATION

For more than 50 years, Barbie has helped little girls learn that they can be anything they want to be, exploring a world of possibilities and experimenting with the future from the safe distance of play. Through interaction with Barbie, creativity and imagination become powerful tools in personal development, and role play takes a vital part in shaping real social skills. She is not just a doll, but a conduit of dreams.

Barbie Let's Style!

Discover your daughter's sense of style

The confidence to be yourself, and the tools with which to express that individuality. Barbie enables your daughter to experiment with self-expression and develop a personal style that is uniquely hers.

Barbie Let's Imagine!

Nurture your daughter’s imagination

What will I be? What will I do? How can I make a mark? Growing up’s most fundamental questions find their first answers in role play with Barbie, as girls freely try new personas, new ambitions and new possibilities.

Barbie Let's Create!

Cultivate original thinking

Ideas are perhaps the most precious commodity of the modern world. Barbie helps girls cultivate original thinking and creative problem-solving through activities that are challenging, engaging and fun.

Barbie Let's Explore!

Develop your daughter's social skills

Barbie is just the start of any story – the rest is up to the two of you. Will you travel the world as you play? Meet new people? Try new things? Barbie inspires conversations that nurture confidence and curiosity.

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OUR PRODUCTS

Barbie’s world is as unlimited and full of possibility as your daughter’s. Every product will help stimulate her thinking, encourage her confidence and inspire her to believe that if she can Dream It she can Be It, with Barbie, Anything is Possible.

LET'S STYLE!

Style Product
Style Product

LET'S IMAGINE!

Imagine Product
Imagine Product

LET'S CREATE!

Create Product
Create Product

LET'S EXPLORE!

Explore Product
Explore Product
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